It’s Rajen (Raw-Gin)
Your favorite tall curly-haired guy!
He has expertise in marketing, social media, brand management, and production.
He is currently a creative producer & publisher for BuzzFeed’s Asian-identity brand, A*POP, and their commerce brand, BuzzFeed Shopping!
When he’s not trying to make the world smile with his content he is hanging with his BFF Momo. -His cat child <3
SOCIAL STRATEGY AT TASTY
Being the social strategist for the world’s largest food brand was rewarding and gave me the tools to become a social media expert. -It also convinced me to learn how to cook.
Accomplishments & Duties
Evolved content strategy and managed publishing on Meta, YouTube, TikTok, and Snapchat.
Created engaging content and worked externally with creators/UGC
Created the short-form video strategy for Reels and TikTok. -If you scroll to the beginning of the page, you will see my hands in cooking videos, lol.
Analyzed and reported social insight by platform and per creator
Worked with external brands such as Walmart, Amazon, and Mccormick to create social campaigns.
Lead weekly meetings to discuss trends and wins.
HIGHLIGHTS:
AMPLIFYING CREATORS:
COMMERCE & AFFILIATE SOCIAL STRATEGY
DEVELOPING BUZZFEED SHOPPING
When developing a shopping page I knew the mission was to combine social media engagement with affiliate links, promotions, and partnerships to generate revenue. By creating product-focused content, user-generate content, and story-telling I was able to make a profitable brand by leveraging outlets like Instagram, Facebook, and TikTok.
created social publishing plans for major tentpoles such as Prime Day, WayDay, and Black Friday
met the company’s affiliate revenue goals per year and tentpoles
developed the short-form video strategy by creating content buckets and bringing creators to make UGC
tracked and reported affiliate performance, sales metrics, and influencer success to adjust strategy and maximize returns
Accomplishment & Duties
WELCOME TO APOP!
TIKTOK 200K+ YOUTUBE 170+ FACEBOOK 270K+ INSTAGRAM 57K+
Few year ago, my colleagues and I created APOP, BuzzFeed’s Asian identity brand.
It started as an Instagram page posting AAPI news and memes. Fast forward, we are successfully growing on multiple social outlets organically. Whether you want to watch a funny interview or keep up to date with news, APOP is the place to be!
KEEP SCOLLING TO MY VIDEOS!
Taste The Tea
I created this interview series to highlight AAPI talent in a way that is lighthearted and entertaining.
I wanted to create a series for when you are having a bad day, need a laugh, or want a getaway, you can turn on Taste The Tea and enjoy a beverage with me and a special guest.
Hope you enjoy :)
Pop Off with me
POP OFF on APOP is the interview series I created to bring in mentors from all over to provide advice and resources to the upcoming generation. I am bringing in CEOs, Forbes Top 50 CMOs, and Business Moguls to remove the smoke and mirrors to give us the tea. It’s a masterclass without the price.
Red Carpet
Providing the funniest interview experience on the red carpet at a time.
I love the rush, running into colleagues, and having a fun time! Here are a few of my favorite red carpet moments that most likely went viral…
Make sure to click the name :)
Fans Try BLACKPINK’s Workout & Diet
MORE VIDEOS!
Director - Producer - Talent